Pfizer's RSV campaign effectively highlights the serious risks associated with the virus, particularly for vulnerable groups like babies, pregnant women, and the elderly.
By using warning labels such as "It's not just a cold," "Caution: RSV can be a dangerous virus," and "RSV can cause bronchitis and pneumonia for newborns," the campaign emphasizes the importance of awareness and prevention.
The labels serve as a visual reminder that RSV is more than just a common cold, underscoring the potential severity of the virus and the critical need for protection, especially for those most at risk.
